Economic Education and Creativity Development among Elementary School Students through Canva-Based Product Promotional Design

Abstract

Economic education and digital creativity are important components of elementary education that can be integrated through practical learning activities. This community service program aimed to introduce basic economic activities and provide opportunities for students to develop creativity through Canva-based product promotional design. The activity was conducted at UPT SPF SD Inpres BTN IKIP I, Makassar, South Sulawesi, Indonesia, involving 32 fifth-grade students from Class V B. Implemented over approximately one to two hours, the program introduced production, distribution, consumption, and product promotion, followed by hands-on activities in which students created promotional designs for food or local products using Canva. Students subsequently presented their designs to their classmates. The implementation was documented through photographs, while the resulting designs were reviewed through general observation. The students reportedly demonstrated enthusiasm during the activities and produced promotional designs for presentation. However, limited implementation time and group-based work reduced opportunities for some students to practice Canva independently. Because the evaluation did not include standardized assessments or pre-test and post-test measurements, the program does not establish measurable improvements in economic understanding, creativity, or digital competence. Nevertheless, the activity illustrates a practical approach to integrating introductory economic education with digital design in elementary school learning. Future implementations should provide more time for individual practice and use structured assessment criteria to evaluate students' learning outcomes more systematically.